Discover Gemma Rogers’ upbeat dystopian indie pop.
Gemma Rogers – ‘New World Order’
What is the soundtrack of the revolution? Is it stirring patriotic songs, people waving flags a la Les Mis? Is it crashing guitars and sneering resistance to the establishment, as we see in punk? Or is it dreamy indie-pop with a ska edge? That’s the interpretation Gemma Rogers has gone for, anyway, and it’s no less valid for it.
Gemma Rogers is a London-based indie pop artist – eagle-eyed readers may remember her critically acclaimed LP ‘No Place Like Home’ and the EP ‘The Great Escape’. She’s going from strength to strength, with radio plays and festival slots aplenty, and now this latest release.
‘New World Order’ is a deceptively light-hearted ode to dystopia and revolution with wry lyrics and a ska influence.
Rogers’ lyrics combine the mundane with the apocalyptic, opening the song with ‘New day’s dawning, Grandpa’s snoring, last night’s embers on tv’. They range between apathy – ‘turn the pages, nothing changes’ – despair – ‘doctor doctor help me please’ – and some sort of nihilistic hope as the chorus welcomes us ‘to the new world order’. But delivered in casually sweet vocals and playful melodies, it retains a dreamy, breezy spirit and doesn’t get heavy.
The instrumentation centres around a skanking guitar, lending the ska influence, and laid-back beats. A moody bass keeps things chugging, alongside synths that swoop and chime and give the track personality. Fans of Lily Allen-style Brit pop will enjoy this, along with any fans of revolutionary lyrics or ska. There’s even a pleasingly nightmarish music video, that flickers through warping images of everything from bread to butterflies. The new world order is definitely memorable.
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Words Eden Tredwell